Join our Shareholder Perks program
Learn More
Learn More

A New Breed
of Consumer Brands

Today, purchasing decisions are based on search results, product details, and reviews — not on brand alone. We make products for the empowered consumer; their satisfaction is our success.

Turning data into best-sellersWe analyze millions of data points along the consumer’s journey to build better products

Top of the line
Our ongoing data analysis allows us to manage a product with precision once it’s in the market, delighting customers and achieving best-seller ranking along the way

Turning Data Into Products Within 6-8 Months


Product Research

Our Commerce Operating System, AIMEE™, utilizes data science to show us where products aren’t meeting consumer expectations


Supply Chain

Our agile supply chain brings better products to online marketplaces within 6-8 months


Sales Automation

AIMEE™ automates pricing, inventory levels, forecasts and media buying. Greater efficiency brings customers the best value their money can buy.



We optimize fulfillment across channels to offer the most highly competitive shipping rates in the industry


Customer Service

We collect feedback on products to consistently improve and increase satisfaction

Brand building

In 2017, we launched hOmeLabs with one product. Today, the brand’s 40+ SKUs are in millions of homes.


Want to Build
Great Products
With Us?

Drop us a line