Overview and Definitions
Aterian’s analysis of data helps Customers optimize their business performance across their E-commerce channels. Aterian offers a variety of data points, analytics and actionable insights, providing Customers with a better understanding of their performance, competition, risks and potential ingrowing their business. Aterian also provides pricing and inventory solutions. For pricing, Aterian continuously monitors the competitive landscape around Customers’ products, and provides information on optimal pricing and aggressiveness based on numerous considerations given the product, competitors and business goals. For inventory, Aterian provides insights and recommendations related to replenishment of the Customer’s inventory.
Collection and Use of Personal Information
Information Provided to Us
We may collect and store Personal Information and/or Sensitive Information that is voluntarily provided to us by a Customer or other individual. When information is provided to us by a Customer, the Customer affirms that it has the right to provide the information to us. Information we collect and store may include Customer name, email address, phone number, and other information about the Customer’s business. Additionally, Customers typically provide End-Client information including name, email address, and shipping address, as well as the quantity and price of specific goods that the End-Client purchased from the Customer’s E-commerce store(s). We use this information to help Customers optimize their business performance, and for other business purposes. We encrypt and/or hash all Customer and End-Client passwords.
If a Customer or other individual contacts us via telephone, e-mail, fax, the postal service, our web page, through social media, or in any other way, we may retain the correspondence and the information it contains. This information may be used to respond to the inquiry, notify the Customer or other individual of Aterian-related opportunities, for marketing purposes, or for other business purposes. If an individual or Customer communicates with us but does not wish to receive notifications about Aterian-related opportunities, or otherwise wants to restrict the use of information provided to us, we ask that the individual or Customer please send us an e-mail or write to us at the address listed below.
Information From Other Sources
We may combine information that a Customer or other individual provides to us with other information about an individual from other sources, such as vendors, service providers, business partners, health care providers, and other third partners, transactions, and communications. We also may combine that information with data that is publicly available and data from third parties. This information may be used to provide an individual or Customer with information that may be of interest to the individual or Customer. If an individual or Customer does not wish to receive these notifications, we ask that the individual or Customer please send us an e-mail or write to us at the address listed below.
Information About Others
We may collect Personal Information about other people that an individual or any Customer provides to us, such as name and email address.
Information Automatically Collected
During Website Visits
We automatically collect information about everyone who visits our Website. This includes log data that automatically records information about each visit, such as browser type, operating system, the URL of the page that referred the person visiting our Website, the different actions performed, and the IP address used to access pages on the Website. We use this information to administer the Website, analyze trends, provide an experience that is relevant to the person visiting our Website based on location of the IP address used to access the Website, gather information about visitor movements, help diagnose potential problems with our server, investigate actual or potential security incidents, and ensure the Website is working properly. We also automatically collect information related to operating system name and version, device manufacturer and model, device identifier, language, the name and version of the software application that is used to access our Website. We use this information for purposes such as ensuring that our Website functions properly and to understand usage of our Website.
We may assign a device accessing our Website with one or more cookies to facilitate access to our Website, and to personalize the online experience. A cookie is a small text file that is stored on a user’s computer or mobile device for record keeping purposes. Cookies can be either session cookies or persistent cookies. We may use both session cookies (which expire once an individual closes their browser) and persistent cookies (which stay on devices until the individual deletes them) to provide a more personal and interactive experience on our Website. These cookies may be delivered by us or by third parties.
We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about interactions with us to present individuals who access our Website with opportunities to purchase Aterian products. Retargeting cookies also are used to present individuals who access our Website with Aterian advertising on other websites based on their interaction on our Website and other websites.
Do Not Track
Some browsers have a “Do Not Track” feature that lets an individual tell websites that the individual does not want to have their online activities tracked. These features are not yet uniform, and we currently are not able to respond to those signals.
Sharing Information with Third Parties
We do not reveal Personal Information, Protected Health Information or Sensitive Personal Information to third parties except in the following circumstances:
We may transfer information to our agents, third parties, or service providers to conduct our business. For example, third parties and service providers working with us may handle credit card processing, shipping, customer service, data management, e-mail distribution, market research, information analysis, promotions management, social media marketing, and similar services. We may use cloud service providers to host Website and store data, and these service providers inform us that they apply security measures they consider adequate for the protection of the information within their system.
We are committed to taking reasonable efforts to secure the information that is provided to us, and we use a variety of security technologies and procedures to help protect against unauthorized access to or alteration, disclosure, or destruction of data. Even though we take reasonable steps to secure your information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot fully guarantee the security of information that is provided to us. Questions about the security of information provided to us, including the security of our Website, should be directed to us by sending us an email or writing to us at the address listed below, indicating “Security Inquiry” in the subject line.
California Privacy Rights
California residents have the right to ask us one time each year if we have shared their personal information with third parties for direct marketing purposes. To make a request, please email us or write to us at the address listed below, and indicating “California Shine the Light Inquiry” in the subject line.
We may use "cookies" to track your preferences and activities on aterian.io and other websites controlled by Aterian, Inc., its affiliates, and business partners. Cookies are small data files transferred to your computer's hard drive by a website. They keep a record of your preferences so that your subsequent visits to the website may be more efficient and/or customized.
We may use "cookies" to track your preferences and activities on mohawkgp.com and other websites controlled by Mohawk Group, Inc., its affiliates, and business partners. Cookies are small data files transferred to your computer's hard drive by a website. They keep a record of your preferences so that your subsequent visits to the website may be more efficient and/or customized.
Strictly necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies.
Targeting cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.
Unclassified cookies are cookies that do not belong to any other category or are in the process of categorization.
Performance cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
Functionality cookies are used to remember visitor information on the website, eg. language, timezone, enhanced content.
Our services are not intended for use by or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. We may provide links to third-party websites that allow children under the age of 13 to register for use of the website, or are targeted at children under 13. In such instances, the third-parties are responsible for ensuring that their websites comply with applicable laws, regulations, and rules.
Visiting Our Website From Outside the United States
Inapplicability of Privacy Policies of Any Linked Websitesor Other Third Parties
Choices and Access
Visitors to our Website have choices about how we use and disclose your Personal Information, Sensitive Personal Information, and PHI in connection with marketing efforts. For example, we will not use or share your PHI for marketing purposes unless you opt in. You may unsubscribe from our other marketing communications by sending us an e-mail at the address listed below. For California residents, please consult the “Your Privacy Rights” section above for additional considerations.
If you have previously opted in to the use and sharing of your information for marketing purposes, and wish to change your preferences, you may do so by sending an e-mail at the address listed below. Please note that if we receive your opt out request after having shared your information with a third party for direct marketing purposes or having otherwise transferred or disposed of your information, we may not have the ability to control the use of such information by any third party. If you opt out of receiving marketing-related messages from us, we still may send you service-related communications.
We retain Personal Information, Sensitive Personal Information, and PHI as long as we consider it potentially useful for business purposes. We also keep information as otherwise required by law.
How You Can Access and Change Your Information
You can update or correct your information, or remove it from our system by making a request to us at the contact information provided below. If for some reason access is denied, we will provide an explanation of why access has been denied.
Conditions of Use